Jim Tobin is the CEO and founder of Ignite Social Media, the original social media agency, and the president and founder of Carusele, the influencer content targeting system. Jim launched Ignite in 2007 and Carusele in 2015. In those roles, Jim has worked with many of the largest brands in the world, including Microsoft, Samsung, Walgreens, Chrysler, Nike and dozens more. He is also the author of the 2008 book, “Social Media is a Cocktail Party” and the 2013 book, “Earn It. Don’t Buy It.” You can follow Jim on Twitter at @jtobin.