Those affected by Florence will soon be delivered ice cold Anheuser-Busch. Well, ice cold canned water that is. From the request of the American Red Cross, the Anheuser-Busch Cartersville Brewery is sending 300,000 cans of emergency drinking water to the hurricane-affected communities in the coming days.
For the last 20 years, the Cartersville Brewery has been a key national facility due to its capacity to produce cans of emergency drinking water quickly and has stepped up after a number of major national disasters. Anheuser-Busch periodically has paused beer production in Cartersville to produce clean, safe emergency canned drinking water to be ready when disasters like this hit.
AB's canned water has always been produced at its Cartersville, Georgia, plant, but the company has converted its Fort Collins, Colorado, brewery to be able to send more water when needed.
The brewer ran a commercial during the Super Bowl in February showing off how its brewery can switch to canning water, as opposed to beer.
“This year, as part of Budweiser’s Super Bowl commercial launch, we committed to expanding our emergency drinking water program," said Bill Bradley, vice president of community affairs at Anheuser-Busch, in a statement. "Today, we’re pleased to be officially delivering on that promise, doubling our production capacity to help our fellow Americans in times of need.”